Competition Terms & Conditions

Ah, the rules. A necessary evil, we're afraid...’s nGOmobile Contest (the “Contest”) is intended for participation only by non-profit organizations in the developing world.  For purposes of this Contest, a “non-profit organization” is defined as an organization whose primary objective is to support an issue or matter of private interest or public concern for non-commercial purposes, without concern for monetary profit.  For purposes of this Contest, a “developing country” is one characterized by low per capita income, widespread poverty, low capital formation, an undeveloped industrial base, and a moderate to low Human Development Index.  Contestants will be required to show proof of their status as a non-profit organization in their respective country at the time of entry.  Do not enter this Contest if you do not meet the foregoing requirements for participation or if you otherwise cannot comply with the terms of these Contest rules (the “Official Rules”) set forth below.


The Contest is open only to non-profit organizations in the developing world, as defined above. reserves the right, at its sole discretion, to request confirmation of an entrant’s eligibility.  Employees and agents of and all participating sponsors, their affiliates, subsidiaries, advertising and promotion agencies, any other prize sponsor, and any entity involved in the development, production, implementation, administration or fulfillment of the Contest (all of the foregoing, together with, collectively referred to as “Promotion Entities”), and their immediate family members (spouses and parents, children and siblings, and their respective spouses regardless of where they live) and/or those living in the same household of such persons, whether related or not, are not eligible to enter the Contest on behalf of an otherwise qualified entrant.  The Contest is void where prohibited or restricted by law.  The Contest is subject to all applicable federal, state and local laws and regulations.

HOW TO ENTER: The Contest starts on 17th September, 2007 and ends at 11:59 p.m. (PST) on 14th December, 2007 (“Promotional Period”). To enter, visit (the “Contest Site”) anytime during the Promotional Period, click on the “How to Enter” menu option, and complete the online registration form by providing the information required and submitting a Submission as define below in the space provided. Only one (1) entry per qualified entrant is allowed. More than one (1) entry submitted by a single entrant will void all entries submitted by that entrant. All entries must be completely filled out and must be received by 11:59 p.m. PST on 14th December, 2007 in order to be eligible for entry into the Contest. The use of automated entry software is prohibited.  “Submission” is defined, for the purposes of this Contest, as an original description, written in the English language only, of how your organization is seeking to use text messaging to promote social or environmental change. “Entry” is defined, for purposes of this Contest, as including both the entry form and the Submission submitted.

CONDITIONS FOR ENTRY: Each Submission must be that entrant’s own original creation. Modifying, enhancing or altering a third party’s preexisting work does not qualify as entrant’s original creation. Each Entry must be in keeping with’s image, as determined by the Contest judges or in their sole discretion. Entries may not infringe upon any person’s personal or proprietary rights, including but not limited to intellectual property rights, and’s right to use the Entry shall not be restricted. The Submission must not contain or promote any of the following: (a) comments about, reference to or depiction of; (b) any promotion of third-party branded products, services, or devices (c) third-party copyrighted materials; (d) commercial solicitation or advertising; (e) profanity, sexually graphic, offensive language, “off-color” material or similarly unacceptable language or material; (f) harassing, threatening, derogatory, racist, abusive, hateful, violent or obscene language or material; (g) references to the personal identity of the participant (including last name, e-mail address, phone number, or age) with the exception of the first name and city; (h) references to personal information about others, including name or information that may be used to identify or locate another individual or that could otherwise be deemed to constitute invasion of another’s privacy; (i) libelous, slanderous or defamatory material regarding the character of participant or non-participant; (j) illegal statements, material or content (k) political content or propaganda; (l) language that promotes drugs or alcohol, illegal or inappropriate activities or dangerous behavior that may result in harm to anyone reading the Submission; (m) third-party trade secrets, confidential or privileged information; or (n) language that promotes conduct or activities in violation of these Contest Rules. Entries that are incomplete or do not comply with these Official Rules or any other requirements posted on the Contest Site in any way are subject to disqualification, in’s sole discretion. No correspondence regarding entries will be acknowledged or exchanged with entrants except as provided herein. As conditions of entry into the Contest and by submitting an Entry, each entrant irrevocably grants to Promotion Entities and their affiliates, legal representatives, assigns, agents and licensees, the worldwide, royalty-free, non-exclusive, sublicensable, unconditional, perpetual and transferable right and license to use the Contest Entry materials for advertising, promotional or commercial purposes, including without limitation, the right to publicly display, perform, reproduce and distribute the Contest Entry materials and/or modify such Entry and the concepts embodied therein in any way, in commerce and in any media format or medium and through any media channels worldwide, without limitation or compensation to the entrant, and entrant may be required to sign additional agreements, releases or other documents to this effect. Any physical copies of all Entry materials will become the sole property of the and will not be returned or acknowledged.

JUDGING: Each Entry will be judged by representatives of the sponsors whose decisions are final and binding in all matters relating to the Contest, and will be scored on a 100-point scale based on the following equally-weighed criteria: originality, appropriateness to the theme set forth above, usefulness, and creativity. Four winners will be selected. All potential winning entries are subject to validation and verification of eligibility and compliance with all terms and conditions set forth in these Official Rules. In the event that a selected potential winner refuses the prize or fails to comply with these Official Rules, then the entrant who achieved the next highest score will be declared a potential winner.

NOTIFICATION: The potential winners will be notified on or about 15th January, 2008 by e-mail and text message to the e-mail address and mobile number submitted with the online registration form, followed by written confirmation sent via couriered mail to the address listed by entrant on the Entry form. The potential winners will be required to sign Liability and Publicity Release, and provide proof of non-profit status, which must be completed, signed, and returned within fourteen (14) days from the date of receipt of prize notification. Failure to provide the required documents within this time period may result in disqualification of the potential winner and selection of an alternate potential winner who received the next highest score. Return of any prize/prize notification as undeliverable to entrant’s address may result in disqualification of that potential winner and, at the sole discretion of, the selection of the entrant who received the next highest score as the alternate potential winner. By entering the Contest, entrants agree to the use by and its designees of entrant’s name for advertising, promotional and other purposes, worldwide and in perpetuity, in any and all forms of media, now known or hereafter devised (including and without limitation, the internet) without additional compensation, except where prohibited by law.

PRIZE: The four winners will receive a new HP laptop computer, two Nokia mobile phones, a Falcom GSM modem, a copy of Open Office, and a pre-installed copy of the latest FrontlineSMS software.  Approximate Retail Value of each prize is $3,500. No prize substitutions, transfer, cash equivalent or assignment of prizes allowed, except at the sole discretion of the sponsors due to unavailability. All taxes and any incidentals and other expenses associated with the prizes and not specified herein as being awarded are the prize winners’ sole responsibility, including but not limited to shipping, handling, insurance, and transportation costs. All prizes are awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND, express or implied, (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

DISCLAIMER/LIMITATION OF LIABILITY: By participating in the Contest, entrants agree to release, indemnify and hold harmless the Promotion Entities from and against any injuries, losses, damages, claims, actions, or liability of any kind resulting from or arising from participation in the Contest or acceptance, possession, use, misuse or nonuse of any prize that may be awarded. Entrants agree that the laws of the state of California, and the federal laws of the United States of America will govern any and all disputes. Promotion Entities are not responsible for technical, computer, mechanical, printing, typographical, human or other errors relating to or in connection with the Contest, including, without limitation, errors which may occur in connection with the administration of the Contest, the processing of entries, the announcement of the prizes or in any Contest related materials; or for stolen, lost, late, misdirected, damaged, incomplete, inaccurate, undelivered, delayed or illegible entries; or for electronic, computer or telephonic malfunction or error. If in’s opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Contest, or if computer virus, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Contest, reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and or void any entries submitted fraudulently, to modify or suspend the Contest, or to terminate the Contest and award the prizes (based on the judging criteria stated above) using all eligible, non-suspect entries received as of the termination date. Should the Contest be terminated or modified prior to the stated expiration date, notice will be posted on the Contest Site. Any attempts by an individual to access any web site associated with the Contest via robotic, automatic entry devices, programs such as, but not limited to, by script, macro or any other automated means, or other unauthorized entry will void all such Entries by such methods. Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. As a condition of entering the Contest, entrant agrees that: (a) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (b) all causes of action arising out of or connected with this Contest, or the prize awarded, shall be resolved individually, without resort to any form of class action; and (c) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees. reserves the right to modify prize award procedures.

GENERAL RELEASE: By entering the Contest, entrants release and all Promotion Entities from any liability whatsoever, and waive any and all causes of action, related to any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Contest or delivery, misdelivery, acceptance, possession, use of or inability to use any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory.

TO FIND OUT WHO WON: The names of the winners will appear on the Contest Site on or about 15th January, 2008. For a copy of the Official Rules or the Winner’s names, refer to the Contest Site.

SPONSORS/PARTNERS:, Neerja Raman, Hewlett Packard, Nokia, Wieden+Kennedy, 160Characters, Perkins Coie, mBlox, ActiveXperts, KnowHowe Limited, Stephane Boyera and Tim Knight

This Contest and all accompanying materials are copyright © 2007 by  All rights reserved.